What it does
Most small businesses write a great post once and never use it again. Evergreen is a simple library of posts that earned their keep — a strong hook, caption, or angle — each set to come back around on a cadence you choose (for example, every 30 days). When an item's cadence elapses, Evergreen flags it as "Due to repost." With one click you send it to your Idea Inbox, where it seeds your next content plan. Zendora never auto-publishes; Evergreen only surfaces the post and you decide whether to run it, so winners keep working without you having to remember them.
How to use it
- 1
Open Evergreen
Go to /dashboard/evergreen — it's under the Create section of your dashboard — to see your library and, once you've added items, how many are due now.
- 2
Add a proven post
Paste a hook, caption, or angle that performed well into the text box (up to 2,000 characters) and click Add evergreen.
- 3
Tag a platform (optional)
Choose Instagram, YouTube, Facebook, TikTok, Twitter, or LinkedIn — or leave it as Any — to label where the post belongs. The tag is just a label; it doesn't pull any analytics.
- 4
Set the cadence
In "Repeat every (days)" enter how many days should pass before it comes back around (1 to 365, defaulting to 30); the card then shows "every Nd."
- 5
Recycle when it's due
Once an item shows the "Due to repost" badge, click Recycle to Idea Inbox to drop it into your Idea Inbox and restart its timer.
- 6
Pull it into a plan
Open your Idea Inbox and use the recycled post to seed your next content plan, then edit or schedule it as you normally would.
Tips
- Only add posts that actually performed — Evergreen is for proven winners, not a backlog of everything you've ever written.
- Match the cadence to the content: timeless tips can repeat every few weeks, while seasonal or news-tied posts deserve a much longer interval.
- Tagging a platform makes a crowded library easy to scan when you're planning content for one channel.
- Recycling only resurfaces the post in your Idea Inbox and resets its timer — nothing posts automatically, so you stay in control of what actually goes live.