Setup required. YouTube tracking and the trending feed need a configured YouTube API key — if it isn't set up, those features stay quiet (no data, no error) and start working once it's configured. Instagram competitor lookup additionally requires your own Instagram business account connected via the official Instagram login (a manually typed handle won't work). An active subscription is required, and the AI analysis shares your account's hourly AI usage budget.
What it does
Competitors helps you learn from others in your space without copying them. On YouTube you can track up to 5 channels: Zendora pulls their subscriber count, total views, video count, and recent videos, then runs an AI breakdown of what seems to be working (and, if you've connected your own YouTube account, a simple "you vs. them" comparison). A collapsible "What's trending in your niche" panel searches the most-viewed recent YouTube videos in your niche and asks Claude to suggest an on-brand angle for each. On any top video or post you can hit "Use this" to drop it into your Idea Inbox as inspiration for your next plan — phrased as "do my own take on this angle," never a copy. Instagram competitor lookup works the same way for up to 5 accounts, using Instagram's business-discovery data fetched through your own connected Instagram business account.
How to use it
- 1
Open Competitors
Go to /dashboard/competitors — it's under the Grow section of your dashboard.
- 2
Add a YouTube channel
Click "Add competitor" and paste a channel URL (youtube.com/@handle) or @handle — newer @handle and /channel/UC… links resolve most reliably.
- 3
Review their stats and top videos
Each card shows subscribers, total views, video count, and the top three recent videos; press the sync icon any time to refresh the numbers.
- 4
Run an AI analysis
Click "Analyze" on a card to get an AI breakdown of what's working, with re-analyze and a history of earlier reports.
- 5
Borrow a winning idea
On any top video or post, click "Use this" to add it to your Idea Inbox as inspiration so your next plan can put your own spin on the angle.
- 6
Check what's trending
Open the "What's trending in your niche" panel for a niche-aware YouTube feed with a suggested on-brand angle for each video.
Tips
- You can track up to 5 channels per platform — the YouTube and Instagram caps are separate, so reaching 5 YouTube channels doesn't block adding Instagram competitors.
- To add an Instagram competitor, first connect your own Instagram business account with the official Instagram login; a manually entered handle has no access token and can't be used for lookups.
- Sync a competitor before analyzing — the AI analysis reads the latest synced snapshot, so a fresh sync gives a more accurate breakdown.
- "Use this" seeds an idea, it doesn't schedule anything — your next generated plan paraphrases the angle into your brand voice rather than copying the original.