Campaigns

Campaigns turns a vague intention ("grow this quarter") into a tracked goal with a number and a deadline. You pick one of two goal types. Follower growth ties the campaign to a connected account and measures the change in followers against a target you set, pulling the numbers automatically from your account snapshots, no manual entry. Manual tracking is for results Zendora can't see, such as email sign-ups, store visits, or link clicks: you label what you're counting and update the tally yourself. Either way, the campaign shows its status (Upcoming, Active, or Ended) based on your dates, a progress bar, and a "Behind pace" warning if your progress is trailing the time elapsed, with the per-day number you'd need to catch up. A portfolio summary at the top rolls up how all your campaigns are doing at a glance.

1. 1

   Open Campaigns and start a new one

   Go to /dashboard/campaigns (Grow section) and click "New campaign" to open the setup form.

2. 2

   Name it and pick a goal type

   Give the campaign a clear name, then choose "Follower growth" (measured automatically from your synced account) or "Manual tracking" (a count you log yourself).

3. 3

   Set the target and details

   Enter a positive whole-number target; for a follower campaign pick which connected account to track, and for a manual campaign label exactly what you're counting (e.g. "Email sign-ups").

4. 4

   Choose start and end dates

   Set the date range; Zendora uses it to mark the campaign Upcoming, Active, or Ended and to judge whether you're on pace.

5. 5

   Let follower progress track itself, or log manual counts

   Follower campaigns update from your account syncs against a baseline taken at the start; for manual campaigns, use the +1 button or Edit to set the exact running total.

6. 6

   Watch pace and the portfolio summary

   An active campaign that falls more than ~15% behind its time-elapsed pace shows an amber "Behind pace · +X/day to hit goal" chip, and the top summary shows active, upcoming, goals reached, and average progress.

• For follower campaigns, connect your account and run a sync before the start date so the baseline is taken cleanly; if your first sync lands after the start, the card flags "Baseline set at first sync after start" so you know the measurement window.
• Use manual tracking honestly: Zendora does not measure off-platform conversions for you, so the count is only as accurate as what you log, update it on a routine (e.g. weekly).
• Negative follower growth is shown as-is rather than hidden, which makes a dip easy to spot early so you can adjust before the deadline.
• Set realistic targets and date ranges, the pace warning is most useful when the goal is achievable, and a wildly high target will read "Behind pace" from day one.